What is YouPage?
YouPage.com is a new innovative microblogging and search service to help businesses build their presence on-line.
What makes YouPage different is that microblogging and local search are combined to bring people looking for goods or services and providers of those services together.
Current microblogs and social networks are fast becoming popular tools for people to connect with friends and colleagues. They have so far failed to attract significant numbers of local businesses. Why?
The main objective for local businesses on-line strategy is to achieve two things:
- Attract new customers.
- Retain existing customers.
Search Engines tend to be very good tools for attracting new customers due to the intent nature of their use.
Social networks and microblogs primary use is to exchange messages between people and as such do not generally perform very well at attracting new customers. They are however very good for communication and therefore excellent tools for retaining existing customers. This area is where search engines are not very strong.
The solution for local businesses appears to be a hybrid search & social service.
With YouPage we have built a service that provides all the communication benefits of a microblog but also the strengths of a search engine.
Combined, these benefits help local businesses attract new and retain existing customers.
There has been much talk recently about real-time search. Real-time search tends to focus on being able to see what people are blogging about immediately after it has been posted.
A more relevant real-time search to local businesses would be to provide the ability to see what people are looking for immediately after they search and enabling businesses a means to respond right away.
By combining local search and microblogs into one service YouPage is able to achieve this and provide a new kind of search experience.
To see YouPage is action use the following link. To see what people are searching YouPage for right now click the "Real-Time Search" link.
Take a look at the following links to see how local Microblogs and search are integrated.
Join YouPage, the internet's local directory today.
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